We build FMCG brands, and we do it well.

• It’s no longer enough for your product to be just good; in a competitive FMCG landscape, your product must have a strong brand that people can connect with, trust and remember across all touchpoints.

  Customers are becoming more emotional with their purchasing, and the importance of establishing your brand purpose first is critical in assisting you in identifying opportunities in a saturated market.

• At Brandwell our main aim is to see the FMCG brands we create succeed. We focus on measurable business results – innovative design is just how we get there. Whether you’re starting from scratch or giving your FMCG brand a makeover, with Brandwell, you know what you’re getting. We build FMCG brands, and we do it well.

  Ready to take your FMCG brand to the next leave? Thankfully, you’re in the right place. From the first conversations at a strategic level to the final brushstrokes, our talented team of strategists and creatives can breathe life into your FMCG brand through thoughtful design.

Contact us about an FMCG Brand

Getting FMCG branding right

• What do I need to think about when starting a new FMCG brand?

  When starting a new FMCG brand you need to think about your customer interests, pain points, and purchasing habits. This helps in determining the key market trends at play which is useful in anticipating customer responses to your FMCG brand offering, together with defining a clear opportunity for your brand.

• Why is packaging design important for FMCG brands?

  For FMCG brands, packaging design is vital to building credibility and customer loyalty. It helps you stand out from the crowd and creates an emotional connection with the consumers where upon recognising your brand on the supermarket shelf, they make the final purchasing decision of buying your product.

• How does branding impact your overall marketing strategy?

  Branding is a key element of your overall marketing strategy. It is useful in creating a recognisable FMCG product and helps show that you are a credible business. When done thoughtfully, it enables consumers to appreciate and value the brand offering.

• What is FMCG Branding Strategy?

  FMCG Branding strategy, in the most simplistic of terms, can be defined as a blueprint aimed at creating authentic customer experiences around your products. This means that you are essentially involved in developing compelling reasons to encourage your consumers to distinguish your brand offering in a sea of competitive FMCG products. As an FMCG company, your branding strategy should be aimed at humanizing your brand, this means thinking in terms of value provided to consumers. The goal after all is to stay ahead in the race and drive customer engagement for your FMCG brand.

• Why is Branding important for FMCG companies?

  Branding is vital for FMCG companies since it helps you develop a distinct brand identity for your FMCG brand but also helps you determine the unique selling point of your FMCG brand offering. In this way, it helps promote FMCG brand authenticity. This is important as about 88% of consumers connect with a brand they feel is authentic since they want the brands to be honest in how they present themselves and conduct their business.