How to create a unique brand identity?
Branding is an indispensable component of a successful business strategy. As a business owner, you may think of branding as an additional expense, but the reality is that it helps …
Branding is an indispensable component of a successful business strategy. As a business owner, you may think of branding as an additional expense, but the reality is that it helps …
The FMCG industry is one of the largest sectors in the global economy. According to a quantitative analysis report published by Allied Market Research, it is projected to reach a $15,361.8 …
Your brand is your perception. It’s the way others view your business, your product – the way people experience what you have to offer. Good, visible branding can create an …
Ready to give your business brand a refresh in 2022 but not sure where to start? Rebranding is a marketing strategy that changes the image of a business. From a …
Good brand design is recognisable, memorable and should remove much of the guesswork for consumers. It helps consumers connect with your company and hear its message through the various design …
Brand positioning needs to be at the heart of your marketing strategy. A brand position refers to target consumers’ reason for choosing your brand over others. It directs your marketing …