Launching a brand-new brand

We aren’t just here to make you look pretty. At Brandwell, we know that launching a brand takes a thorough understanding of the business. Everything from why you’re starting, to what makes you different and where you want to go should be taken into account when deciding on a direction for your brand. Whatever your project, we have the expertise to launch it into the world. But first things first: let’s have a chat. We’ll delve deep into your business, clarify your purpose, find your audience and help craft the right style and tone of voice to reach them.

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The art of brand creation

The starting line

If you don’t know why you’re doing what you’re doing, all the fancy design in the world won’t help. At Brandwell, we know your brand is more than a product or a logo. A great brand is defined by its purpose, its customers and the people behind it. It’s knowing where you’re going, and why you want to get there. We’ll help you define your ‘why’ and find a way to make sure it’s stitched into the fabric of everything you do.
The direction

Once we know who it is you want to talk to; we’ll have a much better idea of how you should look and sound. Casual? Corporate? Irreverent? We’ll create a plan of attack to help define your style. We make sure that from the first impression onwards, every audience interaction conveys your vision and communicates your point of difference.
The identity

This is where it all comes together. Your style alive on the page in front of you. Your story told. Your vision worn on your sleeve for your audience to see – but more importantly, to share. You’ll see your who, what and why reflected in a unique visual identity. Your business will look and sound like your business, no one else’s – and everyone will know exactly what they’re getting. So, let’s get started.
The audience

When you partner with Brandwell, you won’t be targeting your customers, they’ll be targeting you. Knowing your audience allows us to pull everything together – strategy, identity and tone of voice – to create a brand that people will fall in love with. In the end it all comes back to the first point, the ‘why’. Ensuring that everything we create has your motivations running through it will help you connect with the right people. And make those connections unbreakable.