Select Oak wanted the tools to transition from being a new name in timber flooring to a locally connected, desirable and established brand that would be attractive to stakeholders across Melbourne’s residential and commercial spheres. To achieve this, we were tasked with creating a sleek, minimal brand that would appeal those seeking oak flooring who are specific in their choices and design, relish information and prioritise quality.
In refuting the commodification of low-grade timbers masked by shiny samples, Select Oak is underpinned by tenets of teaching and service, and synergised by integrity. These core values shine through in a uncluttered design that feels simple and honest. Reinforced with a minimalist aesthetic and a neutral colour palette that reflects elegance and quality, Select Oak’s unique offering of curated premier oak is brought to the forefront.