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Select Oak

Select Oak wanted the tools to transition from being a new name in timber flooring to a locally connected, desirable and established brand that would be attractive to stakeholders across Melbourne’s residential and commercial spheres. To achieve this, we were tasked with creating a sleek, minimal brand that would appeal those seeking oak flooring who are specific in their choices and design, relish information and prioritise quality.

Brand Identity / Brand Strategy /
Brand Guidelines / Tone Guidelines /
Brand Story / Tagline & Messaging /
Logo Design

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In refuting the commodification of low-grade timbers masked by shiny samples, Select Oak is underpinned by tenets of teaching and service, and synergised by integrity. These core values shine through in a uncluttered design that feels simple and honest. Reinforced with a minimalist aesthetic and a neutral colour palette that reflects elegance and quality, Select Oak’s unique offering of curated premier oak is brought to the forefront.