Trec are the trusted plumbing partners who combine big business capabilities with a small business mindset that values service and relationships. From new processes, technologies, safety advancements, and sustainable alternatives, the plumbing trade is changing. Armed with decades of knowledge, Trec aims always to be at the forefront. Recognising the crucial role of a solid brand in all this, Trec approached us to help them build one.
Setting the Scene
Trec Plumbing may be the ‘new kid on the block’, but it is far from new in experience. With big-business capabilities and small-business values setting them apart from the competition, constructing a verbal and visual identity that shows a commitment to quality, building relationships, with approachability and a ‘boots on the ground’ mentality was key. To this end, we explored simple, flat visuals evoking the flow of pipes and a smooth process. A minimal colour palette of charcoal, white and a pop of mint was employed to give Trec the professional, modern look and feel they needed.
Trec understands the needs of builders, and works in sync with the crew and in tandem with the project, so every stage always goes smoothly. With core attributes of reliability, approachability, flexibility, trustworthiness, personability and quality informing every design decision, we helped them develop a brand that would stand confidently amongst the competition; bringing it to life, we employed smooth, minimalist aesthetics that capture their big-business capabilities and small-business values.